Mohair car floor mats...Yeah, Okay.

 The Range Rover EVOQUE  - Special Edition by Victoria Beckham



Okay.  Why can I just not buy this?  It just doesn't make sense to me.  Victoria Beckham and Range Rover just don't go together for me.  It's not that beautiful women don't drive Range Rovers, 'cause they do.  It's just do beautiful women want to drive a Range Rover with another woman's name on it. You can design my clothes, you can design my make-up, you can design my shoes and my hairstyle, but somehow I don't want you in my car.  A car can be like a husband, and who wants another woman designing their husband? Who wants to feel like another woman has been riding in my car? Not me.

It features rose gold accents, mohair floor mats, and a hand-sewn leather wallet to hold the owner's manual. We all like a little luxury, but mohair floor mats?  I could just imagine using those on a winter day in Buffalo. Anyway, I think Victoria needs to stick to designing perfume, and Lingerie and leave my husband, I mean car... alone.

On-line ads, do they really work?

On-line ads, do they really work? I'm talking about banner ads and side ads and those ads you're forced to watch before the video you want to see comes on. How many of us completely ignore them? Or maybe were so uninterested that we've never even noticed them.  Most likely they are tailored to us, based on past things we've searched or clicked on, but do we care?  Unless it's really entertaining, or there's something we're looking for, or something we need in the next day, hour, or minute we seem unlikely to notice these ads or even think of clicking on them.

Now, I'm not talking about the advertisers and companies we search out for a good deal or a discount, I'm talking about the ones that seek us out. They creep on us, always hanging out on the sidelines, flashing us. They just seem pretty useless to me. I don't think I've ever clicked on one. Well, I might have clicked by mistake and then got stuck waiting for it to be over.

So, what do we do, advertising and marketing people? We find a better way. How? Well, I'm kind of new at this so, I don't have all the answers...but, here's a suggestion...First, make them entertaining, or find a way to weave your brand and product into the entertainment.  Make me stop and look. Make something eye-catching, make something stellar. I don't want to see your logo spinning around in a circle unless it say's something short and cool. I don't want to see a pretty picture of your credit card or your spokes person. Give me something fun to look at, or strange or interesting. Better yet, just tweet it to me in the form of some useful information with how you/ your product or service can make my life better.  Social media has changed the way we get information. We need to change the way we advertise.

ideagirl's Ideas About Advertising: What Makes Insurance So Funny?

ideagirl's Ideas About Advertising: What Makes Insurance So Funny?: Okay, so when did insurance become so funny? First we have the gecko with the English accent; then the favorite "waitress like" girl "Flo,... Hi people check out my new blog post.

What Makes Insurance So Funny?

Okay, so when did insurance become so funny? First we have the gecko with the English accent; then the favorite "waitress like" girl "Flo," who has her own personal following; then of course there's "Mayhem" who gets into all kinds of predicaments; and we can't forget the magical "Like a good neighbor, State Farm is there" and the agent appears out of thin air; or the deep voice of the Allstate spokesmen.  So many insurance companies going after that millennial audience, and giving us a good laugh while they do it. I remember when insurance company advertisements were so serious. When there was some guy in a suit trying to reassure us and then basically scare us into buying insurance. It says a lot for where things are headed. We want to laugh about the future, not be afraid of it. We're smarter and not easily persuaded as in the past.  I'm glad insurance has become funny. Wouldn't it be great if some of the other too serious industries started becoming funny. Investments, is already going that way with the e-trade baby... How about the the health care industry and the pharmacutical companies...We could use a laugh from them. Why don't they show some people having fun with medicine, or how about they have someone take one of those anti-depression pills they're advertising and then the person gets up and starts dancing and singing, that would be funny... at least kind of funny. How about make-up, furniture and weight-loss industries... they could all benefit from being more funny, at least I think so. Real life is stressful, and can be full of worries and disappointments...I think advertising should be entertaining, and dammit! IT SHOULD BE FUNNY! ... at least most of the time.