Saturday, June 16, 2012

Were you a teenager in the 80's? Rock of Advertising!




Whether you were riding the crazy train to pour some sugar on yourself; or walking like an Egyptian, acting like a virgin and wanting to dance with somebody; you're now the subject of advertisers attention and it's about time!

Generation X is being wooed by the music of their youth. Here's a list of some current commercials using 80's tunes to get your attention.

        Papa John's Pizza, using Wang Chung 's, "Everybody Have Fun Tonight"
Everybody Papa John's tonight.

Mitsubishi Montero, using Ozzy Osbourne's, "Crazy Train"You know you've heard it all when Ozzy is played in a car commercial.

Papa John's Pizza, using The Romantics's"What I Like About You"This is the third (or fourth) restaurant chain to use What I Like About You.

ABC, using Maddness's, "Our House"used to promote a new game show called "Opportunity Knocks."

Hallmark Cards, using REO Speedwagon's, "Can't Fight This Feeling"This was used on one of the Valentine's ads where they are in their car and the song is played out of their card.

Domino's Pizza, using Cinderella's', "Don't Know What You've Got (Until It's Gone)"A couple of guys awaiting a Domino's Pizza play around while Don't Know... plays.

These are just of few of the recent ones. I'm sure there are more to come and frankly I'm glad. Any advertiser who wants to get my attention will, if they play one of my 80's favorites and give me that nostalgic feeling.  I'm not one of those complainers that gonna say, "Oh man, the rock bands are selling out to advertisers."  Sell out all you want man! I love seeing music and culture from my generation splashed across my tv screen between CSI and Law & Order. Its fun and it makes me pay attention to a commercial I would have fast forwarded through.  So rock on advertisers! The rock of my ages has finally made it to the advertising scene, and I like it!

Monday, June 4, 2012

Why do we love the Sonic guys?

Why are these two guys so much fun to watch?

I think there's a couple of reasons we like them.  First, they remind us of someone we know.  I mean, there's always that one guy who's kind of quirky that we've known for a few years. Maybe, he's a friend of a friend or he works in your office or he pumps gas at the local gas station.  Somehow he's familiar to us and watching this actor portray his personality makes us laugh.  It also brings a familiarity feeling to the brand. We know it's all about those emotional connections and this quirky guy reels us in.

The second reason we like these guys is because of what they are talking about. They babble. They have the conversation you have with your friend when you're talking about nothing.  They make conversation about what they're eating and then take it a little further to the ridiculous. We can't help but laugh at what they're saying, because its nonsense. They are true comedians.

So who cares if Sonic recycled an old Campaign. It's funny and it leaves me feeling good about Sonic. Sometimes it even makes me hungry for a burger and some tater tots. I love when advertising entertains me and makes me remember their brand with humor and good feelings. As opposed to repeating their name several times or flashing their colorful logo across the screen of my TV, computer, or phone. Entertain me, connect with me, and I'll remember you.

So, press on Pete Grosz and TJ Jagdowski, we love to watch your front seat antics.
For more on these two improve actors see www.those2guys.me or follow them on twitter @_those2guys