I love how Esurance makes it's point with humor and a little nostalgia. There are those of us who remember what life was like before the Internet. We love how Beatrice sees the world and uses our catch-phrases in ways that could only seem logical to her, but come out very funny to us.
An advertisement like this takes us back to a time when technology wasn't a huge part of everyday life. When posting something on our wall required a thumb tac or tape and we didn't invite people to be our friends or acquaintances, they just were.
Well of course times have changed and most of us from generation X and older like to think of ourselves as tech-savy. We were there when this whole thing started. We saw the birth of the Internet, home computers, cell phones. We were there when MTV showed it's first video and we watched as it changed from a music channel to a reality TV channel. So, we like it when Beatrice tacks her vacation pictures to her living room wall, we laugh and we remember how it used to be.
Esurance tells us that 15 minutes is NOT fast enough for us to get our insurance. There's now a faster and more tech-savy way to do it. Okay, I'll buy it, but only because you communicated the message in a language I love, humor.
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