Okay, Life is stressful! We work, (well some of us do), we take care of kids (dogs), we run here, we run there and do all the stuff we have to do. When it comes to getting our attention, humor is almost a sure thing. It lets us relax even if it's just for a moment. We relax and we laugh and we breath a small sigh of relief. What humorus advertising gives us is that little moment. We make an emotional connection and we remember it.
Why do we love that e-trade baby? We just can't wait to hear what he's gonna say next. How about "Mr. Mayhem," we want to see what he's done next. We love the little surprises that humor brings. We love the little break from reality when we read a funny line, or see a funny picture on the side of a bus, or a road sign, or in a magazine. Maybe, we skip most of the commercials when we're watching our favorite TV show, but not if it's a funny commercial. Most of the time we stop, we watch, we listen, we laugh, or at least smile. Do we run out and buy the product? Not always, but sometimes we do.
So what really happens? Well, over time we fall in love with the brand. The brand becomes our friend. So, do you want us in a relationship with your brand? Do you want your brands to be our best friends? Then entertain us and make us laugh. Have mercy, have a heart, and... have something funny to say!
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