Not feeling the Ford commercials

I'm just not feeling the Ford commercials they're running on TV.  First, the one with the people being surprised by a press conference.  It just leaves me with an uncomfortable feeling. I feel sorry for the people when they don't know what to say and that feeling carries on over to the brand for me. I'm just not feeling any good emotions towards Ford after viewing those commercials. The second Ford commercial with the spokes guy, and people who are giving up their old cars and getting a Ford.  Well, I get the concept, but I'm not sure it works. It's just kind of flat. I mean it shows some cool features of the cars, but it lacks any kind of excitement or call to action for me. The spokesperson is just so-so. I don't dislike him, but I don't really like him a lot. Somehow, his attempts at humor annoy me. Their tag line, "Out with the old, in with the Ford," is just boring. You need something new Ford, something that makes me want to drive your car.   I think you need music. You need music and visuals that are fun, exciting and motivate me to take a second look, or you need humor, so I can laugh and have good feelings when I think about your brand.

Jennifer Hudson made me want to lose weight.

I can't tell you how many Weight Watchers commercials I've seen, or how many other weight loss ads I've watched, but I can tell you that none of them really motivated me, until I saw Jennifer Hudson.  There's something so sincere about her that I had to stop and listen to what she was saying. Of course she looks great and her weight loss has given her a new polished look that really is stunning.  All I know is I believed her. When she said she lost weight on the Weight Watchers program, I knew she was telling the truth. It's so important, when choosing a person to represent your product, that the person be authentic and believable, and the right fit for your product. Jennifer Hudson fits Weight Watchers. She was motivated, and she motivated me.  My husband and I joined Weight Watchers on line version on January 2nd and I'm pleased to announce that I've lost 17 pounds and my husband has lost 16 pounds. We're still on it and have a ways to go, but if it weren't for Jennifer Hudson, I'm not sure I would have believed that Weight Watchers was the program for me. Thanks Weight Watchers and thanks Jen.

"I should have bought a Falcon!"

"I should have bought a Falcon!" I love how random this is, yet somehow it's true to life. State Farm took a simple idea of saving money and the things a man might buy with that money and made it so extreme it was funny. It really resonates with me, because when I was on a recent trip to Italy for several weeks my husband bought a bird, not a Falcon mind you, but a Sun Conure, a smaller tropical bird. He said he won a gift certificate to the pet store and he had always wanted a bird. Hmmm. He never told me he wanted a bird before. None the less, I like the random connection State Farm made. Husbands are known for buying interesting things they don't necessarily need and now State Farm gives them a good excuse. They could have tried targeting woman and letting her buy designer purses or shoes, but it just wouldn't have been as funny. I think State Farm's Falcon commercial made a memorable statement in the insurance wars.  Speaking of insurance, who would have thought that this industry would have given us some of the funniest commercials on TV.  There are a lot of laughs between "Mayhem," "The little English speaking gecko," and "Flo."